Trovam EUxchange is an internationalisation project led by the Valencian Music Association (VAM!) that aims to promote the export of Valencian artists who use Valencian as their primary language of artistic expression. The initiative is structured around Fira Trovam—a key professional event in the Valencian music sector—and establishes a network of exchanges with European music fairs such as Babel Music XP (Marseille, France), Fengaros (Askas, Cyprus), and Eurosonic Noorderslag (Groningen, Netherlands). Its main goal is to strengthen the international visibility of the Valencian music sector through concerts, co-creation activities, and professional meetings, all driven by a common focus on linguistic diversity.

The project also champions the visibility of minority languages as a core component of cultural identity and a distinguishing asset in international markets. By selecting both Valencian and European artists who perform in minority languages, Trovam EUxchange seeks to foster cultural connections, encourage transnational collaboration, and open new business pathways. In addition, a long-term strategy is envisioned, which includes the creation of a European network of music fairs, the consolidation of Fira Trovam as the epicentre of this initiative, and the promotion of a replicable model across other European regions.