Embracing Linguistic Diversity in Music.

Trovam EUxchange is an internationalisation project led by the Valencian Music Association (VAM!) that aims to promote the export of Valencian artists who use Valencian as their primary language of artistic expression. The initiative is structured around Fira Trovam—a key professional event in the Valencian music sector—and establishes a network of exchanges with European music fairs such as Babel Music XP (Marseille, France), Fengaros (Askas, Cyprus), and Eurosonic Noorderslag (Groningen, Netherlands). Its main goal is to strengthen the international visibility of the Valencian music sector through concerts, co-creation activities, and professional meetings, all driven by a common focus on linguistic diversity.

The project also champions the visibility of minority languages as a core component of cultural identity and a distinguishing asset in international markets. By selecting both Valencian and European artists who perform in minority languages, Trovam EUxchange seeks to foster cultural connections, encourage transnational collaboration, and open new business pathways. In addition, a long-term strategy is envisioned, which includes the creation of a European network of music fairs, the consolidation of Fira Trovam as the epicentre of this initiative, and the promotion of a replicable model across other European regions.

Cyprus

Cypriot Greek is a dialectal variety of Modern Greek spoken mainly on the island of Cyprus. It is closely related to Standard Greek but has its own phonetic, lexical, and grammatical features that make it clearly distinctive and recognizable. It is the variety spoken daily by Greek Cypriots.

Netherlands

Frisian, the language of her ancestors. It’s a Germanic language spoken in three regions: the Netherlands (in the north); Germany (in the northern state of Schleswig-Holstein and in Lower Saxony, in the northwest); and Denmark. It shares similarities with English, featuring very open vowels and three grammatical genders.

France

Occitan is a Romance language spoken mainly in three areas: the southern third of France; the Aran Valley (in the northwest of Catalonia); and Italy (in the Occitan Valleys of the Piedmont and Liguria regions, in the northwest of the country, and in the Calabrian town of Guardia Piemontese, in the south). Occitan is characterized by its dialectal diversity (Gascon, Limousin, Auvergnat, Languedocien, Provençal).

Artista

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